For Real Pharrell Has A New Drink

Pharrell has stepped into the alcohol business with a liqueur named Qream. The drink is aimed towards women and comes in two flavors; strawberry and peach. Pharrel told AllHipHop News, “Qream was created for contemporary women who work hard and want to relax with friends at the end of the day.”


Spotify Grand Opening Tomorrow

Somebody sound the trumpets!! Spotify is finally arriving on the shores of the good ole USofA!

We were really adamant about bringing the service to the US, which means a really great, free experience. We wanted to be really careful about the way we did this, and the rights holders felt the same way. It took some time, but we’re absolutely thrilled that all four major labels and a ton of indies are behind us, and we’ll be bringing that Spotify experience to the US tomorrow.

If you don’t know about Spotify you better ask somebody.

The thing is you need to sign up now, because it will be an invite only thing for a minute. Maybe it has to work out some kinks or something.

Global14 Takes Another Leap (Swipe)

“Twitter doesn’t speak to conversation, it’s just notifying,” said music mogul Jermaine Dupri who is passionate about turning his social network into a larger community that promotes conversation. “All bloggers do is post something on their blog and they don’t comment back and forth to you. That got boring to me to, because I couldn’t talk to the people, I wanted to have dialogue,” says Dupri. His website already has over 21,000 members and growing. However, he stresses that it’s important to realize his network does more than just allow you to follow him. “People follow superstars because all they want to know is what {they’re} doing. Celebrities talk to the fans but they don’t specially talk back to everyone individually. Not that there’s nothing wrong with it, it’s just the opposite of Global 14. Global 14 is directly a community of people that wants to talk about the same thing.”

Dupri says he’s not trying to duplicate any other social network, “I’m not copying Twitter and I’m not copying Facebook, I’m actually just giving my generation a place where they can really live, it’s not an all black site, it’s a very open diverse group of people on the site. No one knew who Mark Zuckerberg  {creator of Facebook} was until he created Facebook. People know who I am, my style, the music I make, that should make you want to be apart of the company more than anything. I bring the technology and the knowledge of every other website but I also bring that swag that all those other sites don’t have.”
Dupri feels his past reputation of being able to connect with the youth can drive more attention to his network than others. He gave me this scenario to consider, “If I put 10 kids in a room with me and Mark Zuckerberg before people knew who he was, and you allow them to sit at my table or Mark Zuckerberg’s table, I personally think people will come to my table, because people know who I am and I’m more interesting. He is smarter than a motherf*cker and he probably knows more stuff than I do, but we’re living in a swag driven world and kids want to be around that, they don’t like you just because you’re creating, they want to be around that swag.” Read more of this post

Spruce Up a Boring Resume



How To Sell 1 Million Albums and Owe $500,000

It sure is beginning to seem like the record business ain’t all that it’s cracked up to be. How is it that one person can sell millions of records, appear on magazine covers, concerts here, there, and everywhere, and still owe the label money? The more I learn about the business the more I imagine some Big Red perm looking dude getting all the money, while the artist scraps to get out of debt. I guess all those cars, hoes, and jewels ain’t free.

Martin Frascogna breaks down “How to sell 1 million albums and owe $500,000!” Sounds crazy don’t it?


Bing x Jay-Z – Decoded Case Study

Now this is marketing at it’s best. The advertising company responsible for the  marketing of Jay-Z’s DecodedDroga5, won an Outdoor Grand Prix Award for the campaign.

Keep Your Arrogance in Check (Swipe)

Dave Balter’s ego almost ruined BzzAgent, his fourth start-up, before Tesco’s Dunnhumby bought it for a reported $60 million last month. Here, he implores entrepreneurs to find humility.

This is a message to every entrepreneur, CEO, and leader: Dig a hole, throw your ego into it, and pour concrete on top. Find humility instead.

Hello, my name is Dave Balter, and I’m a CEO who used to be totally ego-driven. (There. I said it.) This ego gave me the confidence to be a great leader, but also nearly destroyed BzzAgent, the word-of-mouth pioneer I created. Had I not dramatically adjusted my leadership style, in all likelihood my partners and I wouldn’t have found our way to a successful exit: This spring Tesco subsidiary Dunnhumby acquired BzzAgent.

I believe—due to an inflated market, easy cash, and entrepreneur glorification—that there are thousands of companies destined to fail if their leaders, who may feel like business deities today, don’t immediately turn their hubris into humility.

I learned the hard way that a CEO isn’t God. I launched BzzAgent, my fourth start-up, in 2001. By 2005 I had a tiger by the tail: Venture capitalists were wooing us, competitors studied us—and the media swooned. BzzAgent was featured on the cover of The New York Times Magazine and the company was the subject of two Harvard Business School cases. I was called a genius, and I believed it: In 2004 we generated $3 million in revenue. That rocketed to $8 million—profitably—in 2005. Our clients included some of the biggest companies in the world—from Procter & Gamble and L’Oreal to Penguin Publishing. In January 2006, the company closed a groundbreaking $14 million round of institutional financing.

At the same time, my entire style evolved from confident to cocky. When I heard rumblings that members of my family were put off by my “inflated self-worth because of BzzAgent,” I chalked it up to being shortsighted. When I interviewed job candidates, I was less conversational and more confrontational. I refused to attend conferences that didn’t choose me as a keynote speaker. By the time 2007 rolled around I was blinded by my own press and felt BzzAgent was unstoppable. Sure, I thought I listened to others, but looking back I realize now the only voices I heard were the ones in my head: I made every product decision, shunned investment overtures, and ignored competitors as wannabes and copycats. I believed my vision was untouchable. These were signals of CEO behavior that could doom any company, even in good times. Read more of this post

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