Beyonce Gets Complex

Beyonce is still in promo mode and she is looking damn good doing it. She’s featured on the Aug/Sept cover of Complex magazine.In the magazine she discusses many things, including Jay-Z, Frank Ocean, and her new album 4.

On the repetition in music & creating 4:
Figuring out a way to get R&B back on the radio is challenging. Everything sounds the same on the radio. With 4 I tried to mix R&B from the ’70s and the ’90s with rock ‘n’ roll and a lot of horns to create something new and exciting. I wanted musical changes, bridges, vibrata, live instrumentation, and classic songwriting.

On why Frank Ocean was a must for her album:
Jay had a CD playing in the car one Sunday when we were driving to Brooklyn. I noticed his tone, his arrangements, and his storytelling. I immediately reached out to him—literally the next morning. I asked him to fly to New York and work on my record.

On knowing what makes a hit:
I’ve found that with hit records the melody and lyrics come together [naturally]. I usually know from the hook if the song is something that transcends language, race, and genre, and if it’s something that affects pop culture. It’s something I can visualize people singing in stadiums all over the world. But my favorite songs on my albums are usually not my singles.

On Jay-Z as a creative genius:
Jay’s music is more than music. His lyrics have fathered generations. All that he has overcome gives millions so much hope. There are moments when I see his lips moving and I can see lyrics floating above his head and I think, ‘Wow! How did I get so lucky to be able to witness this level of genius so closely?

On motivation and complaining:
I only allow myself one day to feel sorry for myself. People who complain really get on my nerves. When I’m not feeling my best I ask myself, ‘What are you gonna do about it?’ I use the negativity to fuel the transformation into a better me.

On her legacy:
I just want my legacy to be great music. Someone who was a risk taker and someone who had songs that struck conversation and emotion.


Morning Waffles…. Beyonce – Best Thing I Never Had

Beyonce Essence Photoshoot Outtakes

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Beyonce’s Target Commercial

The promo button has been pushed Moguls. Beyonce even has Target commercials promoting her album 4, which drops tomorrow.

Beyonce Opens Glastonbury W/Crazy In Love

Beyonce Covers Cleo Magazine

The marketing team that is Team B, is working in overdrive these days. Unless you are living under a rock, you have to know that Beyonce is about to drop a new album. She has been on American Idol, home videos by Jay-Z, and numerous magazine covers. And for those of you who wonder, her new album 4 is some of her best work since Crazy In Love.

In Cleo magazine Beyonce speaks about her musical direction with 4. “The album is definitely an evolution. It’s bolder than the music on my previous albums because I’m bolder. The more mature I become and the more life experiences I have, the more I have to talk about. I really focused on songs being classics, songs that would last, songs that I could sing when I’m 40 and when I’m 60,” Beyonce says.

NEW: Beyonce Feat. Andre 3000 (Prod. by Kanye West) – Party

Click the image to listen…and Download…

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